How you can achieve Green LeadershipIntroduction
This section provides you with guidance and advice to find your way to a greener office and ultimately, a more sustainable business. We have identified three main milestones on this journey: Green Starter, Green Implementer and Green Leader. Each milestone builds on the one before, so progressing along the journey entails continually improving how you manage your environmental, and wider sustainability impacts. Our definitions of the three levels are set out below. Please keep in mind that these definitions are intended as a guide; they are not prescriptive and can be tailored to your own organisation. We hope that you will find them useful in assessing your progress on the journey, and in defining your ultimate goals. Later on in this section we provide guidance on how to progress, as we focus on specific environmental issues.
When starting on your sustainability journey it is advisable to identify and prioritise the sustainability issues that are most relevant to your individual business and its impacts. All companies are different, with varying impacts and priorities. Even companies within the same sector are seldom the same. Remember also to consider the business opportunities presented by sustainability.Green Leader
Green Leaders are embedding sustainability into their business strategy. Companies at this stage have identified and prioritised their key risks, and are focusing on the business opportunities sustainability presents. There is clear top-level ownership and leadership, for example a cross-functional (Governance) Board committee may be in place to drive sustainability within the business. Green Leaders have also extended their ‘sphere of influence’ and are addressing sustainability throughout the value chain. They are looking not just at the supply chain, but also at customers and end-users. Green Leaders benchmark their performance with peers and other leaders and are committed to continual improvement and innovation. They proactively communicate with stakeholders and invite feedback on their performance.
It is important to remember that achieving Green Leadership does not mean that the journey is at an end. Evolving global issues (such as climate change), increasing stakeholder demands, social & ethical values and new business models will continue to present challenges in the years ahead.
The sustainability journey is infinite.